6 Most important marketing techniques for Brokers
“Buyers spend 60% of their time looking at listing photos, and only 20% each on the listing description and agent description.”
(Source: The Wall Street Journal)
“91% of Realtors use social media to some extent.”
(Source: NAR 2013-2014 Realtor Technology Survey)
Additionally, 76% of home buyers actually drove by homes which they found on the Internet.
Real Estate Marketing Technique #1 – Maximize Social Media Presence
When growing the network, first thing you want to get dialed is marketing part of your strategy.
You not only want to frame the strategy, but also want to anticipate and commit for the cost of marketing efforts.
If you can plan all tier 1 social media site accounts BEFORE get started and running, this activity can deliver priceless returns in long and short term.
You don’t have to post on all platforms daily basis if you estimate time and efforts required to create personalized banners is high.
Real Estate Marketing Technique #2 – Hype with Pixel Perfect Photos
Out of thousands of prospects seeking any suitable property or those who are browsing online just for information purpose, possibility is that they might strike over your page.
“Homes with high-quality photos receive 47% higher asking price per square foot.”
I believe above statement is sufficient to prove importance of HD photos.
If you consider your efforts as a factory, your real estate marketing website is the first machine in line.
But photos are visual cues and ubiquitous, you may put eye-catching banners on your shop, or in the area/region of your business activities.
Real estate industry specific, mobile-responsive web portal that is packed with outstanding pictures essentially creates much of the hype your business needs.
Real Estate Marketing Technique #3 – Mass Email campaigns
Of course, it should be an HTML e-mail, enriched with multimedia and interactive elements.
Companies heavily propping-up email marketing generate 50% more sales-ready leads at a 33% lower cost.
As a matter of fact, email is proven to be 40 times more effective at getting customers than social media sites like Facebook and Pinterest.
If you’re not doing any email marketing yet, you are leaving a lot of money on the table.
You need to care that Emails you send have
- relevant subject line
- short and relatable content
- solid email structure
- eye-catching template &
Real Estate Marketing Technique #4: Referrals
“40% of buyers were referred to an agent from a friend or family member and 10% worked with an agent they have worked in the past.”
Referrals are perhaps the most realistic/tangible way to attract new clients.
People do not want to deal with a person who is completely a layman or less known figure.
By reaching out to your existing customers, friends and family, and neighbors, even if you can find anyone in their social circles in need of a property, it will come out meaningful or might be prone for conversion.
Incorporating these contacts into your phonebook help you grow your marketing list.
Real Estate Marketing Technique #5 – Employ video marketing
“73% of homeowners say they are likely to list with a Realtor who offers to create a video for them, yet ONLY 4% of agents put their listings on YouTube.”
We are all visual creatures, and if you’ve earned a prolific property listing, you should be looking to showcase those buildings with quality videos.
Videos add level of depth that text, pictures and even infographics cannot.
Agent also increases business visibility as his website is now crawled in vertical/video search engines.
Videos add whole new dimension to the experience, and real prospects(other than those who are simply browsing without objective of buying/renting anything) contemplate over your profile for if they should approach you.
Without a doubt, video marketing includes TV ads, road-side banners – everything, even though nowadays internet is considered premier medium for posting visually animated objects.
At the least, exploring a property in its sheer way by video views get you inquiries, and it is essentially a proof that you’re working, and that your efforts are going some way.
“Videos are shared 1200% more times than content which is combined with links and text.”
Real Estate Marketing Technique #6 – Commercial real estate transactions are still about interpersonal relationship
Real estate industry, and in fact many other too, are said to get slammed by “lack of urgency” with regards to adoption of the latest technologies.
Fact is that major players in commercial real estate sector cherish tremendous profits and new projects mainly from mutually beneficial business relationships.
The lack of a tech renaissance that many feel the sector should be passing off right now can be attributed just to a resistance to change or slow roll-out.
However, all of the sophisticated data and analytics tools supplied by modern technology simply nurture your sales shield, as opposed to making up the entirety of it.
There is nothing worse than showcasing fake sincerity that people can spot a mile away, an agent should become complementary, not overtly.
Many times, you can gauge how a person would like to interact simply by looking at reactions and body language. In short, interpersonal skills are vital once lead hunting stage is over and conversion process is started.